Three leading designers from across the world were challenged by Reebok to create products using its cutting edge sneaker fabric Flexweave. Shooting in NYC, Rotterdam and London, Formidable documented the designers development of innovative product solutions to everyday fitness needs. The result was series of films including multiple social edits putting Reebok at the forefront of fitness technology.
Client - Reebok
Agency - M&C Saatchi Sport & Entertainment
Producer - Hatty Hodgson
Director - Iain Slater
DOP - Brian Strange
PM - Audrey Davenport